Hintergrund-musik für dein Unternehmen
background music
for your business
Your signature sound, tailored to your brand, target audience and location, curated by music
With us, you get your customized playlist: audio branding tailored to your brand, your target audience, and your location. We provide you with more than just background music for your business; we deliver your own music channel, individually curated by our music experts just for you. Your signature sound, so to speak. We are happy to provide personal consultation.
Who is toníque?
We are your agency for All Things Music. With us, you receive a comprehensive music concept specifically developed for you and your brand. We offer music consulting, audio branding, custom solutions, and much, much more. Simply put, All Things Music.
Background Music for Your Industry
Every industry has different demands. And even though restaurants, hotels, retail, wellness & workspaces all want people to feel comfortable, they shouldn't all sound the same! This is where our music comes in, or rather, into the background.
Benefits of Background Music
Your brand (your business, your café) deserves a sound that evokes the right emotions in your customers. Custom background music ensures that people feel comfortable with you and are happy to return. And that boosts revenue.
Your Partner for Background Music in Businesses
toníque. This means the best music, personal service, and smart technology. From audio branding to music consulting to royalty-free background music, we provide what you need to make your brand come alive.
The toníque way
Your signature sound starts with our consultation. This can take place over the phone, but we are also happy to visit you in person. You will receive the offer for your individual music channel right afterwards. Once everyone is happy and the contract is signed, we take a close look at your location, the existing technology, and create your requirement profile from this. Our music editors then develop your individual playlists with you, tailored to your target audience. Meanwhile, our support team gets in touch to organize the installation of the player on site. Only after the musical test phase, once you have approved your own music channel, do we begin to charge monthly fees.
More room for more music
Does your location consist of multiple rooms or even different zones, like a bar or spa area, for which you want special audio branding? No problem. We can curate as many playlists for you as you need. All handpicked, individual, and time-based. You can then play these in one or several rooms at the same time. Additionally, we have already put together over 140 channels. These theme channels might be just right for your wellness area or your bar. Let's discuss together which music concept offers you the greatest added value.
Background Music for Your Industry
At toníque, sound branding means representing the core of your brand with an acoustic ambient music profile. You tell us what’s important to you, how your brand feels, and together we find the sound that brings it to life musically. And it’s unique. A fashion boutique with a young, unconventional target audience sounds different than a hotel run as a traditional business that relies on relaxed, instrumental background music. Our music concepts are as individual as you are.
Gastronomy
Do you want a playlist that matches your menu? Looking for relaxed sounds for breakfast, craving modern DJ beats in the evening, or need a bit of revenue-boosting music for the bar? Say no more! The background music for restaurants that we put together is tailored to your needs and combined with smart technology. We take care of your sound, you take care of your guests.
Hotel
Background music for hotels contributes to the right atmosphere not only in your dining area. In the lobby, your guests feel immediately welcome, and in the SPA area, relaxation comes more easily. No matter where, we support the mood with the appropriate sound, which adjusts according to the time of day and considers holidays and special occasions. We ensure that your hotel sounds like no other. The music is played through our toníque players on-site, which you can easily control via a web browser or our app.
Retail
Background music for stores is an essential part of in-store marketing. Tailoring the music to your store not only attracts more customers but can also positively influence the shopping experience and buying behavior. And your employees feel comfortable, enjoy customer service, and can focus entirely on it, because we take care of the music. Do you have multiple stores? No problem. Our playlists can be played simultaneously in multiple locations.
Wellness
A wellness experience engages all senses. Relaxing background music for wellness invites guests to take a new breath, regenerate, and let go. It helps your guests to relax, whether during a cosmetic treatment, massage, or in the sauna. The right signature sound in the SPA area ensures that your guests feel completely comfortable and are happy to stay an extra hour or book their next treatment right away.
Workspaces
Starte mit positiver Energie in deinen Arbeitstag: Mit der richtigen Hintergrundmusik für Workspaces erleichterst du konzentriertes Arbeiten und steigerst die Motivation. Gerne mal im Büro des Arbeitgebers testen. 😀 Gilt natürlich auch für Co-Working Spaces. Überall dort, wo Menschen sich treffen, in Teeküchen oder Kantinen, sorgt dein audio branding für kreativen Austausch, spannende Gespräche und einen lockeren Umgang.
Benefits of Tailored Background Music
Is your brand one of a kind? Then it shouldn't sound like any other!
The background music for your business is based on your overall concept.
We know how much thought you've put into the look & feel of your spaces. You've considered fabrics, colors, shapes, and so much more, all to bring your vision and brand to life and create the best possible experience for your customers. We love that! The playlists we compile for you build on this and produce ambient music that is as unique as your brand.
toníque is the sound of professionals.
In your private playlist, Beatsteaks follows Taylor Swift, there's a bit of Capital Bra, and then it moves on to techno? Great. But maybe not quite right for your business. The toníque music experts have years of experience across all genres. We curate a personal channel for you, with smooth transitions, tailored to the time of day and season. Musical branding: Unique, tailor-made, and thanks to our music archive (over 1.5 million titles), beautifully diverse.
Gute Musik ist gut für den Umsatz.
The atmosphere you create for your guests and customers affects their well-being. Everyone knows this. In a restaurant where you feel completely comfortable, you're sure to have another dessert, but where it's uncomfortable and silent, you can't leave fast enough. Create a good mood with good sound, stand out from the competition, and seize the chance to sell an extra bottle of wine, a longer massage, or a few accessories to go with an outfit.
Der Wohlfühlfaktor für deine Gäste, Kund*innen und Mitarbeiter*innen.
They all perceive the music, consciously and subconsciously. This positively influences purchasing behavior because people naturally like to stay longer when the right music is playing. But it also generally creates a good mood. We create a music program that invites people to linger as part of your in-store marketing.
With toníque, you not only enjoy the best sound but also all the benefits.
Here is an overview:
| Kompromiss oder Lösung | toníque | Streaming | Radio |
|---|---|---|---|
|
Individual Audio Branding |
yes |
no |
no |
|
Professional Music Consultation |
yes |
no |
no |
|
Time-based, tailored to time of day and season programs |
yes |
no |
no |
|
Permanent internet connection required |
no |
yes |
no |
|
New music through regular updates |
yes |
limited |
yes |
|
Repetition rate |
low |
moderate |
high |
|
Continuously available |
yes |
limited |
yes |
|
Without advertisements |
yes |
limited |
no |
|
Energy efficient |
yes |
no |
no |
Modern Technology. Easy to Use.
The ambient music for your business can either be streamed or played through our toníque players. Control via our toníque app is simple and intuitive, and you always have full control. Your playlist cannot be altered by employees.
How exactly the background music reaches your store depends on your technology and the local conditions. But don't worry, we always find a suitable, individual solution. From SONOS, app, or web player to high-quality and fail-safe hardware designed for continuous use, we have everything on offer. The only requirement is a constant internet connection, so you can control the music anytime and from anywhere via the app.
FAQ
Short answer: Yes. Longer answer: Our music catalog is 100% GEMA licensed, and we also pay GEMA fees for broadcasting the music. This is the only way we can ensure that we select the best titles from over 70 million releases. And of course, that you have a partner in toníque from whom you legally obtain music. However, GEMA requires that you also pay for receiving music. It doesn’t matter whether you bring a band into your store, play records yourself, or receive music from us.
The amount of money you have to pay to GEMA depends on the size of your location or the area to be covered with sound. We are happy to send you a confirmation that you can submit to GEMA. This saves you the hassle of searching for the right tariff.
Yes, we do! Royalty-free background music might be the right choice for you, depending on your needs and the occasion. Of course, we also focus on high quality and are happy to advise you. The advantage: You do not have to pay GEMA fees for using royalty-free music. A music title is royalty-free if its creator is not a member of the copyright collection society GEMA. The use is legal and safe.
All of our music tracks are licensed and can be played in public spaces. This sets us apart from streaming services like Spotify or YouTube, which are intended for private use only. Our music solution is 100% legal.
Yes, it is. And it’s super easy. Simply add toníque as a music service on Sonos. Once we’re set up with Sonos, we’ll discuss your background music preferences for your business and create your account. You’ll receive the login details from us—and you're ready to go!
Generally, there is a monthly update, but don’t worry—it always happens automatically in the background, so you don’t need to do anything. For special occasions, such as Christmas, you’ll even receive the appropriate music from us at no extra cost.
Personal service is important to us, which is why you have your own dedicated contact person. We’re always happy to hear from you—just send an email or call us directly.
Your Personal Consultation
We are here for you. Get in touch! Leave your contact details here. We are happy to provide more information and look forward to a consultation with you.